If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimization, we know that the right SEO can make or break a business online. On this page, we’ll explain why SEO is important, which businesses need it, and offer some resources so you can explore the topic further. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1. SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.
Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.
You may be wondering if investing in your website’s SEO is really all that important. Do some businesses or industries need search engine optimization more than others? Every website has different needs when it comes to SEO. But it’s rarely the business or industry that determines those needs. It’s typically factors like:
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Reimagine how you do business. Apply advanced technology so as to build new business processes, systems, and software. Three key benefits will make digital transformation a top focus for you: it creates new experiences and advanced business models. And, it drives workforce innovation.
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Canonicalization |
Header Tags Optimization | Internal Link Structuring & Optimization |
Existing Content Optimization |
Robots.Txt Creation/Analysis |
Xml Sitemap/Analysis |
Google Webmaster Tools Set Up (if not set up) |
Google Analytics Set Up (if not setup) |
Page Speed Optimization Analysis |
Fresh Web Content Suggestions |
Google Analytics set up with conversion tracking |
Title & Meta Tags Optimization |
Image & Hyperlink Optimization |
Bing Webmaster Tools Set Up (if not set up) |
HTML Site Map Creation |
Website Page Load Optimization |
Optimization of robots.txt & Google Bot crawls |
Pagination Tags on Site |
Proper URL structure analysis |
Resolve Webmaster Crawl Errors |
No Follow on External Links |
Shopping cart funnel analysis and recommendations |
Footer Optimization |
Website usability analysis |
Html Code Cleanup & Optimization |
Check Header Status, Meta Robots, Google Cache of Pages |
Check Mobility Issues |
Check AMP Pages Issues | URL Parameter Handling |
Custom 404 Page |
Logo Optimization | Schema on Contact Address | Schema on Breadcrumb |
Schema on Ratings/ Reviews (E-Commerce) | Schema on Blog |
Google My Business Setup & Verification | Local Business Directory/ Citations | Customer Reviews/Rating Submissions |
Contact Address in Footer | Google+ Site Verification | Google Embedded Map |
Blog Writing | Classified Writing | Article Writing |
PDF Creation |
Press Release Writing |
Infographic Creation |
PPT Creation |
Guest Blog Posting |
Video Creation |
Premium PR Distribution |
Blog Submission |
Article Submission |
Blog Promotion |
Company Profile Listing |
Classified Submissions |
Article Promotion |
Social Bookmarking |
PDF/Doc Submission |
Video Promotion |
Image Submissions |
Press Release Promotion |
Press Release Submission |
Infographic Promotion |
Infographic Distribution |
PPT Promotion |
PPT Submission |
Blog Commenting |
Video Submission |
Product Submissions |
Coupon Distribution |
Q & A Submissions |
Forum Posting |
Micro-Blogging |
Google Plus Business Page Setup (One Time Activity if not existed) |
Facebook & Twitter Account Setup (One Time Activity) |
Custom Twitter Background (One Time Activity) | Facebook Timeline Design (One Time Activity) |
Twitter Updates |
Facebook Wall Updates |
Pinterest Account Creation |
Follow Pinboards |
Pin Images |
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